Display device



March 24, 1936. MICHAELIS ET AL DISPLAY DEVICE Filed July 27, 1934 l ENTOR Louis lz'ckaqlzfl Jose 0k Laws 0144M M ATTORNEYS Patented Mar. 24, 1936 PATENT OFFICE (DISPLAY DEVICE Louis Michaelis and Joseph Lewis, New York, N. Y.; said Lewis assignor to saidMichaelis ApplicationJuly 27, 193,4, Serial No. 737,144

4 Claims.

An object of our present invention is to provide a display apparatus which serves the two-fold purpose of displaying merchandise and graphically illustrating the manner of use of the merchandise.

Other objects are to provide a display device of extremely simple, practical, rugged, durable,

inexpensive construction and Where both the" movable element and also a supporting easel for the device may be readily folded into a position where they ocupy but little space for purpose of element depicting a hand pouring a package of such material into the simulated container.

While it is within the scope of the invention to use a relatively immovable rep-resentationof a hand, making this pictorial device movable gives a much more realistic illustration of the manner of use of the merchandise which is displayed and this realism may be augmented if desired by the use of a transparency simulation, the flowing material and a conventional bulb operated .vane behind the transparency to give the-illusion of flow.

In a preferred embodiment of the invention we provide an upright display having package receiving pockets therein with the display device itself simulating a container, such for instance as an automobile radiator, with packages ,of radiator stop leak solution or otherwise appropriate-material pocketed in the display and with a swinging arm element pictorially illustrating a hand and a corresponding package the contents of which seem to be pouring into the filling spout of the radiator.

The invention may be more fully understood from the following description in connection with the accompanying drawing wherein:

Fig. 1 is a front elevational view of a display device embodying the invention, the dotted lines indicating another position of the swingable arm,

Fig. 2 is a vertical sectional view taken on the staggered line 2--2 of Fig. 1,

Fig. ,3 is an enlarged transverse sectional detail view on the line 3-3 of Fig. 1,

Fig. 4 is a fragmentary rear elevational view illustrating a modification, and

Fig. 5 is a vertical sectional view'ontheline 5-5 of Fig. 4.

Referring with particularity to the drawing,

I0 represents a display card which due to its profile and further due to its surface ornamentation, simulates a container, illustratively an 10 automobile radiator. Disposed-behind the card Ifland spaced slightly therefrom is acooperative card element II, the latter preferably having flanges I2 bent forward from the-edges thereof and including edge portions I3 overlying therrear 15 face of the card II] and adhesively or otherwise connected thereto. Flanges I2 predetermine the spacing of the card II from thecard II].

In that region of the display where the cards- Ill and. I I are spaced from each other, the front card It) is provided with a seriesof openings -,I4 and from the tops and bottoms of these openings, integral flaps I5 are bent rearwardlyso that their reduced ends IEa-enter into interlocking engagement with slots I6 in the rear card I I. Flaps I5 thus serve as the top and bottom walls of pockets which are adapted to receive the merchandise to be displayed such for instance as the cans of radiator stop-leak solution indicatedat I1.

I prefer to so space the cards IIJ'and ;.I'I apart, that the cans will lie flush with the front card- Ill. Any can may be conveniently thrust forwardlyout. of its pocket by. manual pressure upon a flexible tongue I8. These tongues are formed by [providing U-shaped slits I9 in therear card II and the manner in which a tonguemay be thrust forward to eject a can is indicated -,-in dotted lines in Fig. 3. The slits are considerably 7 smaller than the openings I4 but register with said openings. i0

Any suitable supporting easel may ,beutilized for sustaining the display apparatusin. generally upright position, preferably reclining slightly rearwardl-y so that there :will beno tendencyfor the packages I! to fall out of their retaining pockets. A typical easel includes a pair of wing members 20 secured to the rear card- II and hinged to swing on lines extending vertically of the card. These wings are spaced apart and adjacent their hinged edges are formed with notches 2| therein adapted to interlock with a downwardly swingable latching member 22 also hinged to the rear face of the card I I and having notches 23 therein to interlock with the notches The wing plates 20 and also the locking plate 22 may be swung inwardly against the back of the card II for purpose of shipment and storage as illustrated in dotted lines in Fig. 3.

Pivotally connected as at 24 to the upper end of the card I!) is a swinging arm member 25, the pivot for this member being directly under the representation of the radiator filling spout 26. The arm 25 by its profile and its surface ornamentation preferably depicts a hand 21 pouring stop-leak solution 28 from a can 29 held by the hand, this can representation of course being similar in appearance to the actual cans which are disposed in receiving pockets of the display device. As-the arm 25 may be swung from its dotted line position to any position approximating that shown in full lines in Fig. 1 it will graphically and realistically illustrate the manner of use of the merchandise on display. The friction at the pivot 24 which may comprise an ordinary rivet is sufficient to sustain the arm 25 in any desired position of pivotal adjustment, or the arm may have a tail piece 30 on the opposite side of the pivot from the arm proper, which rides on the portion l3 of the card II to increase the frictional eifect.

Figs. 4 and 5 illustrate a modification of the arm 25 in which a corresponding arm 25a is pivoted to the card Ill. The representation of the hand and the oontainermay remain the same but the material pouring from the container is shown on a transparency 3|. Back of this transparency 3| there is a lamp housing 32 carried by the arm and in which is mounted an electric light bulb 33, the heat of which drives a rotary vane structure of conventional character. The movement of the vane behind the transparency gives the illusion of motion to the representation of the stream of material pouring from container 29.

In describing the construction, we have referred throughout to the use of the radiator simulation and the display of radiator stop-leak solution and the corresponding graphic illustration of the manner of using this stop-leak solution. Broadly considered however it will be apparent that the card l0 might be shaped and decorated to simulate any sort of a container and that the swinging arm may depict a hand pouring the proper material into the container from an appropriate package.

The object in any event is graphically and realistically to depict a container in which the goods on display are adapted to be used, and likewise to depict the manner of introducing such goods into the container.

It will thus be seen that there is herein described an article in which the several features of this invention are embodied, and which article in its action attains the various objects of the invention and is well suited to meet the requirements of practical use.

As many changes could be made in the above construction, and many apparently widely different embodiments of this invention could be made without departing from the scope thereof, it is intended that all matter contained in the above description or shown in the accompanying drawing shall be interpreted as illustrative and not in a limiting sense.

Having thus described our invention, what we claim as new and desire to secure by Letters Patent is:-

1. A display device of the character described including an upright display card shaped and decorated to simulate the appearance of a container, said card having a plurality of openings therein, means for supporting for display through said openings a plurality of packages of material adapted to be used in a container of the type simulated by the card, and an element pivotally secured to the card near the upper edge of the latter pictorially representing a hand pouring into the container the contents of one of the packages.

2. A display device of the character described including an upright display card simulating the appearance of a container, means including rearwardly bent portions of the card for supporting and displaying aplurality of packages of material adapted to be used in a container of the type simulated by the card and an element associated with the card pictorially representing a hand pouring into the container, the contents of one of the packages, said last mentioned element comprising a swingable member pivotally connected to the card at the upper edge of the latter.

3. A display device of the character described including an upright display card simulating the I- appearance of a container, means including parts bent from the plane of the card for supporting a plurality of packages of material adapted to be used in a container of the type simulated by the card and a member movably connected to the card pictorially representing a hand pouring into the container, the contents of one of the packages, said card simulating an automobile radiator and the member which bears the pictorial representation of the hand and package, being pivoted to the card adjacent the representation of the radiator filling spout.

4. A display device of the character described including an upright display card simulating the appearance of a container, means including tabs 1 bent from the card for supporting and displaying a plurality of packages of material adapted to be used in a container of the type simulated by the card and a member pivotally connected at one end to the top of the card pictorially representinga hand pouring into the container, the contents of one of the packages, that portion of the picture representing the material flowing into the container, being transparent and a lamp operated vane behind the transparency, simulating motion of the material depicted on the transparency.

LOUIS MICHAELIS.

JOSEPH LEWIS. 

